Supermodel Bella Hadid is known for sporting some bold fashion statements. However, last night while closing the show for the French label Coperni, in an unexpected turn in fashion-week theatre, she walked on stage wearing nothing but nude underwear. She then got her one-shouldered finale dress sprayed on in front of the audience.
Coperni, founded by Sébastien Meyer and Arnaud Vaillant, desired to pay homage to the legendary designer Alexander McQueen’s iconic Spring 1999 womenswear collection which saw supermodel Shalom Harlow walk out in a crisp, all-white dress that a pair of mechanical robots spray-painted with black and yellow graffiti. Hence, they brought the spray-painting technique to close their show with an iconic McQueen-ian twist–-one that is as iconic, if not more, than McQueen’s show.
Moreover, the finale was a long time coming. According to Vogue Business, Meyer and Vaillant were reportedly working with Fabrican Founder Manel Torres to perfect the spray-on effect over the past six months. It’s an especially fitting technological demonstration for Coperni, which has built a business on ’60s-era retrofuturism since its 2013 launch. The spray-on technique is essentially a proprietary liquid containing cotton or synthetic fibres suspended in a polymer solution that evaporates when it makes contact with the body.